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投稿时间:2016-12-28
投稿时间:2016-12-28
中文摘要: 休闲食品产业是近几年中具有良好发展前景的新兴产业。通过问卷调查的方式,对宁夏清真休闲食品消费情况展开调查、讨论与分析。结果表明,宁夏清真休闲食品产业在产品种类、口味创新、包装、品牌等方面需要进一步提升,在此基础上提出了探索性的对策建议。实地调查分析结果对促进西部民族地区,尤其宁夏清真休闲食品产业的发展有一定的借鉴意义。
Abstract:Snack food industry is a new industry with good prospects in recent years.Based on the questionnaire survey,this paper investigated and discussed the consumption situation of Ningxia halal snack food.The results showed that the Ningxia halal snack food industry needed to be further improved in terms of product variety,taste innovation,packaging,brand,and put forward countermeasures and suggestions.The results of field investigation in this paper could be used as a reference for promoting the development of Ningxia halal snack food industry.
文章编号:201718040 中图分类号: 文献标志码:A
基金项目:国家社会科学基金项目(13BJY006)
Author Name | Affiliation |
HA Mei-fang,DUAN Cheng-xin | School of Economic Management,Ningxia University,Yinchuan 750021,Ningxia,China |
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