Abstract:Aiming at the defects existing in the current meat products logistics distribution mode under B2C E-commerce environment， this paper proposes an improved scheme of logistics distribution. The scheme com－ bined consumer heat region division with the actual background of the enterprise，combined the self-operated logistics mode with the life supermarket logistics alliance mode and made overall plan for regional consumption planning so as to meet the enterprise logistics hardware requirements of fresh meat products in B2C transactions and reduce enterprise logistics cost as well as improve the food quality in distribution.