Abstract:In this day and age，as a result of rapid economic development，people have an increasing demand on quality of food，different from the very basic need for nutrition in the past.The customers gradually pay more attention to the appearance and taste of food when making a purchase，therefore，characteristics and interestingness of products，to a large extent，could affect the customers'buying decision.On the basis of understanding consumer preference and purchasing psychology，we come up with the concept of modern food industry and design，which is to conduct an overall product design in terms of color，flavor，taste and packaging with the purpose to achieve the objectives of meeting market needs，promoting products sales and further expanding the enterprise culture.