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投稿时间:2015-01-14
投稿时间:2015-01-14
中文摘要: 根据获取的消费者测试数据的类型,可将消费喜好测试分为定性测试和定量测试;根据消费者对产品感官品质的态度,可将消费偏好测试分为接受性测试和偏爱性测试。主要介绍了国内外消费喜好测试主要技术方法的基本原理和实施过程,并对各方法的特点进行分析,可为企业实施消费者感官测试提供指导。
Abstract:According to the data type of consumer test,the consumer test can be divided into qualitative test and quantitative test.According to the consumers'attitude to product sensory quality,the consumer test can be divided into acceptance and preference test.This paper states the basic principal and conducting procedure of the main technology methods of consumer preference test,and analysis the characteristics of the methods,which can provide guidance to the companies conducting the sensory analysis of consumers.
文章编号:201613005 中图分类号: 文献标志码:
基金项目:中央高校基本科研业务费资助项目(06116070);国家自然科学基金资助项目(31201358)
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